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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Bahtiar Mohamad"
~subject:"Consumer behaviour"
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Bahtiar Mohamad
Loureiro, Sandra Maria Correia
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Journal of promotion management : innovations in planning and applied research
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Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
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