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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Boeck, Harold"
~subject:"Firmenimage"
~subject:"Konsumentenverhalten"
~subject:"Kundenzufriedenheit"
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Boeck, Harold
Loureiro, Sandra Maria Correia
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Journal of promotion management : innovations in planning and applied research
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Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
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