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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Breves, Priska"
~person:"Chan, Kara"
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Advertising effects
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Consumer behaviour
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Advertising
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Brand image
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Celebrity endorsement
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advertising persuasiveness
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celebrities
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celebrity endorsement
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commercial breaks
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conceptual priming
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Breves, Priska
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Bang Nguyen Viet
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Journal of promotion management : innovations in planning and applied research
Young consumers : insight and ideas for responsible marketers
4
International advertising and communication : current insights and empirical findings
2
International journal of advertising : the review of marketing communications
2
International review on public and non-profit marketing
2
The journal of consumer marketing
2
Cutting edge international research
1
Journal of marketing communications
1
Qualitative market research : an international journal
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Services marketing quarterly
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From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Fluency in commercial breaks : the impact of repetition and conceptual priming on brand memory, evaluation, and behavioral intentions
Liebers, Nicole
;
Breves, Priska
;
Schallhorn, Christiana
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 783-798
Persistent link: https://www.econbiz.de/10012179066
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