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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Castrillon Paque, Victor"
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Castrillon Paque, Victor
Loureiro, Sandra Maria Correia
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Journal of promotion management : innovations in planning and applied research
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The moderating effect of the use of
virtual
reality
technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
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