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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Chock, T. Makana"
~person:"Kong, Anthony"
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Journal of promotion management : innovations in planning and applied research
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Anthropomorphism in CSR endorsement : a comparative study on humanlike vs. cartoonlike virtual influencers’ climate change messaging
Yang, Jeongwon
;
Chuenterawong, Ploypin
;
Lee, Heejae
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 705-734
Persistent link: https://www.econbiz.de/10014287741
Saved in:
2
VR and nostalgia : using animation in theme parks to enhance visitor engagement
Oh, Jae-Eun
;
Kong, Anthony
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10012801960
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