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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Choi, Yunmi"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Brand image
1
Brand management
1
China
1
Consumer behaviour
1
Douyin
1
Internet marketing
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Jugendliche
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Markenführung
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Markenimage
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Online-Marketing
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Social Web
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Social web
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TikTok
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Youth
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brand personality
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brand youngness
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purchase intention
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social media advertising
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willingness to share
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Choi, Yunmi
Loureiro, Sandra Maria Correia
5
Yang, Jing
3
Bang Nguyen Viet
2
Bilro, Ricardo Godinho
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Durif, Fabien
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Guerreiro, João Pedro Silva Martins
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Journal of promotion management : innovations in planning and applied research
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The younger, the TikToker : investigating social media ad platforms for young American and Chinese users
Choi, Yunmi
;
Shim, Sung Wook
- In:
Journal of promotion management : innovations in …
30
(
2024
)
3
,
pp. 513-532
Persistent link: https://www.econbiz.de/10014513562
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