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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Guerreiro, João Pedro Silva Martins"
~subject:"Digitale Plattform"
~subject:"Online-Marketing"
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Digitale Plattform
Online-Marketing
Brand management
2
Consumer behaviour
2
Internet marketing
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Konsumentenverhalten
2
Markenführung
2
Social Web
2
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Beziehungsmarketing
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Brand
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Brand loyalty
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Fashion
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Fashion brands
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Instagram
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Markenartikel
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Markentreue
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Relationship marketing
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Viral marketing
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Virales Marketing
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Web analytics
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Webanalyse
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appreciative listening
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consumer-brand relationship
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netnography
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online consumer brand engagement
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Guerreiro, João Pedro Silva Martins
Loureiro, Sandra Maria Correia
4
Sarmento, Eduardo Moraes
3
Ibrahim, Blend
2
Rita, Paulo
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Xue, Fei
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Zhou, Lijie
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Dam, Linda
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Ding Hooi Ting
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Journal of promotion management : innovations in planning and applied research
International journal of internet marketing and advertising : IJIMA
1
Journal of hospitality marketing & management
1
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ECONIS (ZBW)
2
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Analysing consumer-brand engagement through appreciative listening on social network platforms
Pina, Lídia Silveira
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 304-313
Persistent link: https://www.econbiz.de/10012179025
Saved in:
2
How fashion brands engage on social media : a netnography approach
Loureiro, Sandra Maria Correia
;
Serra, Jessica
; …
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 367-378
Persistent link: https://www.econbiz.de/10012179031
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