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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Jardim, William Carvalho"
~person:"Loureiro, Sandra Maria Correia"
~subject:"brand credibility"
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Journal of promotion management : innovations in planning and applied research
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The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
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