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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Relationship marketing"
~subject:"Service-dominant logic"
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Journal of promotion management : innovations in planning and applied research
Journal of hospitality marketing & management
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Journal of retailing and consumer services
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How brand authenticity and consumer brand engagement can be expressed in reviews : a text mining approach
Rosado-Pinto, Filipa
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 457-480
Persistent link: https://www.econbiz.de/10012179137
Saved in:
2
How corporate social responsibility initiatives in social media affect awareness and customer engagement
Loureiro, Sandra Maria Correia
;
Lopes, João
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 419-438
Persistent link: https://www.econbiz.de/10012179034
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