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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Natarajan, Thamaraiselvan"
~person:"Shen, Fuyuan"
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Advertising effects
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Advertising
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Fernsehprogramm
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Natarajan, Thamaraiselvan
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Bang Nguyen Viet
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Journal of promotion management : innovations in planning and applied research
Health marketing quarterly
2
Advertising, promotion, and new media
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
International journal of business information systems : IJBIS
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and non-profit marketing
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Journal of consumer behaviour : an international research review
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Journal of media business studies
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Journal of promotion management : JPM
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Journal of retailing and consumer services
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Irritating or enjoyable? : exploring the effects of soft-text native advertising and social media engagement metrics
Li, Kang
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
29
(
2023
)
7
,
pp. 992-1014
Persistent link: https://www.econbiz.de/10014330950
Saved in:
2
Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
3
Does in-Stream video advertising work? : effects of position and congruence on consumer responses
Freeman, Jason
;
Wei, Lewen
;
Yang, Hyun
;
Shen, Fuyuan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
5
,
pp. 515-536
Persistent link: https://www.econbiz.de/10013277285
Saved in:
4
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
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