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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Natarajan, Thamaraiselvan"
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Fernsehprogramm
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reality shows
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Natarajan, Thamaraiselvan
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Journal of promotion management : innovations in planning and applied research
International journal of business information systems : IJBIS
1
International journal of internet marketing and advertising : IJIMA
1
International review on public and non-profit marketing
1
Journal of media business studies
1
Journal of retailing and consumer services
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Examining the influence of endorser credibility on brand placements in reality shows through placement appeal : emotional vs rational appeal
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Jegan, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
6
,
pp. 759-790
Persistent link: https://www.econbiz.de/10014287770
Saved in:
2
The television cult : prevalence of brand placements in an Indian reality show
Natarajan, Thamaraiselvan
;
Jayapal, Jegan
;
Gangadharan, …
- In:
Journal of promotion management : innovations in …
27
(
2021
)
7
,
pp. 971-997
Persistent link: https://www.econbiz.de/10012623360
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