//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Sabrina Mohd Rashid"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Online-Marketing"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Advertising effects
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
CBBE
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Markenführung
1
Online-Marketing
1
Relationship marketing
1
Social Web
1
Social web
1
Werbewirkung
1
consumer response
1
firm-created contents (FCC)
1
social media advertising
1
social media interactive marketing
1
social media promotions
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Sabrina Mohd Rashid
Ababneh, Bashar
1
Aljarah, Ahmad
1
Bahtiar Mohamad
1
Biswal, Santosh Kumar
1
Chakraborty, Uttam
1
Cho, Su Yeon
1
Choi, Yunmi
1
Fitriati, Rachma
1
Garcia-Davalos, Alexander
1
Garcia-Duque, Jorge
1
Hazari, Sunil
1
Ibrahim, Blend
1
Jeon, Minhee
1
Kim, Mikyoung
1
Kiran, Faiqa
1
Lee, Jin Kyun
1
Lee, Ki-young
1
Lodhi, Suleman Aziz
1
Loureiro, Sandra Maria Correia
1
MacIntyre, Faye S.
1
Mir, Imran Anwar
1
Munawaroh
1
Pinto, Luisa
1
Ridwan Adetunji Raji
1
Rita, Paulo
1
Rudiyanto
1
Sabbir, Rizwan
1
Salo, Jari
1
Sarmento, Eduardo Moraes
1
Sethna, Beheruz N.
1
Shim, Sung Wook
1
Siwi, Inggit Sekar Madu
1
Sobhi Mohd Ishak
1
Straub, Detmar
1
Wei, Yujie
1
Xue, Fei
1
Zhou, Lijie
1
Zubair, Ahsan
1
more ...
less ...
Published in...
All
Journal of promotion management : innovations in planning and applied research
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do firm-created contents on social media enhance brand equity and consumer response among consumers of automotive brands?
Ridwan Adetunji Raji
;
Sabrina Mohd Rashid
;
Sobhi Mohd Ishak
- In:
Journal of promotion management : innovations in …
26
(
2020
)
1
,
pp. 19-49
Persistent link: https://www.econbiz.de/10012179101
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->