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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~person:"Xie, Quan"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Konsumentenverhalten
Relationship marketing
Advertising
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Advertising effects
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Augmented reality
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Journal of promotion management : innovations in planning and applied research
Journal of current issues and research in advertising
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Ad creativity via augmented reality technology in online video ads : the differential role of novelty, message usefulness, and ad-consumer association
Feng, Yang
;
Xie, Quan
- In:
Journal of promotion management : innovations in …
25
(
2019
)
6
,
pp. 907-933
Persistent link: https://www.econbiz.de/10012179077
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