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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~source:"econis"
~subject:"Marketing"
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Internet marketing
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Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
13
Springer eBook Collection
9
Journal of business research : JBR
6
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Business horizons
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Journal of marketing education : JME
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essentials
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Cogent business & management
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European research studies
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
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Journal of fashion marketing and management
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Journal of retailing and consumer services
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Kohlhammer Edition Marketing
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Premier reference source
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Sport management review
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Technological forecasting & social change : an international journal
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The journal of product & brand management
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The marketing review
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The new rules of social media series
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... für Dummies
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Advanced digital marketing strategies in a data-driven era
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Asia Pacific journal of marketing and logistics
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Developing digital marketing : relationship perspectives
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Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Digital strategies in a global market : navigating the Fourth Industrial Revolution
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Electronic markets : the international journal on networked business
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Essentials
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European management journal
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Expert journal of marketing
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Interdisciplinary management research XVI ; 1
2
International journal of accounting and information management
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International journal of internet marketing and advertising : IJIMA
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International journal of technology marketing : IJTMkt
2
Inventi impact: service sector
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Journal of marketing
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Journal of small business and enterprise development
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ECONIS (ZBW)
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A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
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Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu
;
Sanni, Saidat Abidemi
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
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