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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Celebrity-Werbung"
~subject:"Consumer behaviour"
~subject:"Online-Marketing"
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Celebrity-Werbung
Consumer behaviour
Online-Marketing
Marketing
7
Advertising
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Werbung
6
marketing
6
Brand management
5
Konsumentenverhalten
5
Markenführung
5
Advertising effects
4
Internet marketing
4
Social Web
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Social web
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Werbewirkung
4
Bibliometrics
3
Bibliometrie
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social media
3
Beziehungsmarketing
2
Customer satisfaction
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Facebook
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Happiness
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Kundenzufriedenheit
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Marketing management
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Marketingmanagement
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Peru
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Relationship marketing
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Sales promotion
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Satisfaction
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VOSviewer
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loyalty
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Betriebliche Wertschöpfung
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Arora, Anshu
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Banerjee, Neelotpaul
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Carmo, Inês Santos do
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Castelló-Martínez, Araceli
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Dias, Álvaro Lopes
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Garner, Benjamin
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Hazari, Sunil
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Lund, Brady
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Marques, Susana Henriques
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Pipoli de Azambuja, Gina María
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Rodríguez Peña, Gustavo
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Sanni, Saidat Abidemi
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Sethna, Beheruz N.
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Singh, Ramendra Pratap
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Sánchez-Olmos, Cande
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Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
42
Journal of business research : JBR
36
Springer eBook Collection
21
Journal of Islamic marketing : JIMA
19
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
18
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Gabler Edition Wissenschaft
14
Journal of macromarketing : examining the interactions among markets, marketing, and society
14
International journal of islamic marketing and branding
13
Marketing theory
13
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
12
International journal of wine business research : IJWBR
12
Journal of marketing management : MM
12
International journal of internet marketing and advertising : IJIMA
11
Premier reference source
11
Business horizons
10
Journal of Islamic marketing
10
Cogent business & management
9
European journal of marketing : EJM
9
Journal of retailing and consumer services
9
Psychology & marketing
9
Asia Pacific journal of marketing and logistics
8
Journal of marketing education : JME
8
Journal of marketing research : JMR
8
Marketing intelligence & planning
8
Springer eBook Collection / Business and Economics
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of technology marketing : IJTMkt
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
7
Journal of modelling in management
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
7
Lehrbuch
7
The connected customer : the changing nature of consumer and business markets
7
The journal of consumer marketing
7
Edward Elgar E-Book Archive
6
Journal of fashion marketing and management
6
Journal of historical research in marketing
6
Journal of internet commerce
6
Journal of marketing
6
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1
Marketing of happiness : the role of customer loyalty on happiness
Pipoli de Azambuja, Gina María
;
Rodríguez Peña, Gustavo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 228-258
Persistent link: https://www.econbiz.de/10013483034
Saved in:
2
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
3
Using social media to establish authenticity : an analysis of a small dairy farm's use of facebook
Garner, Benjamin
- In:
Journal of promotion management : innovations in …
28
(
2022
)
6
,
pp. 826-842
Persistent link: https://www.econbiz.de/10013277314
Saved in:
4
The influence of experiential marketing on customer satisfaction and loyalty
Carmo, Inês Santos do
;
Marques, Susana Henriques
; …
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 994-1018
Persistent link: https://www.econbiz.de/10013357212
Saved in:
5
Information dissemination and interactions in higher education social media posts
Lund, Brady
;
Wang, Ting
- In:
Journal of promotion management : innovations in …
27
(
2021
)
4
,
pp. 547-561
Persistent link: https://www.econbiz.de/10012497684
Saved in:
6
Brand placement in music videos : artists, brands and products appearances in the Billboard Hot 100 from 2003 to 2016
Sánchez-Olmos, Cande
;
Castelló-Martínez, Araceli
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 874-892
Persistent link: https://www.econbiz.de/10012258144
Saved in:
7
Exploring the influence of celebrity worship on brand attitude, advertisement attitude, and purchase intention
Singh, Ramendra Pratap
;
Banerjee, Neelotpaul
- In:
Journal of promotion management : innovations in …
25
(
2019
)
2
,
pp. 225-251
Persistent link: https://www.econbiz.de/10012179021
Saved in:
8
Ten years of "social media marketing" research in the journal of promotion management : research synthesis, emerging themes, and new directions
Arora, Anshu
;
Sanni, Saidat Abidemi
- In:
Journal of promotion management : innovations in …
25
(
2019
)
4
,
pp. 476-499
Persistent link: https://www.econbiz.de/10012179039
Saved in:
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