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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Film industry"
~subject:"social media"
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Film industry
social media
Brand management
71
Markenführung
71
Consumer behaviour
56
Konsumentenverhalten
56
Brand image
44
Markenimage
44
Internet marketing
27
Online-Marketing
27
Social Web
26
Social web
26
Beziehungsmarketing
25
Relationship marketing
25
Brand
24
Markenartikel
24
Advertising effects
19
Werbewirkung
19
Advertising
11
Werbung
11
Emotion
9
Viral marketing
8
Virales Marketing
8
Marketing management
7
Marketingmanagement
7
Brand loyalty
6
Markentreue
6
Celebrity endorsement
5
Celebrity-Werbung
5
Customer integration
5
Kundenintegration
5
Sales promotion
5
Verkaufsförderung
5
Customer satisfaction
4
Instagram
4
Kundenzufriedenheit
4
brand equity
4
purchase intention
4
Credibility
3
Fashion
3
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11
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Loureiro, Sandra Maria Correia
3
Sarmento, Eduardo Moraes
2
Ababneh, Bashar
1
Aljarah, Ahmad
1
Basaran Borsai, Anne Marie
1
Boeck, Harold
1
Burroughs, Benjamin
1
Cho, Su Yeon
1
Dam, Linda
1
Gironda, John T.
1
Goldring, Deborah
1
Gong, Baiyun
1
Hazari, Sunil
1
Ibrahim, Blend
1
Pinto, Luisa
1
Rita, Paulo
1
Robinot, Elisabeth
1
Rodrigues, Mariana Berga
1
Sethna, Beheruz N.
1
Srivastava, R. K.
1
Srivastava, Rajesh
1
Trespeuch, Léo
1
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Journal of promotion management : innovations in planning and applied research
International journal of internet marketing and advertising : IJIMA
16
Journal of marketing communications
11
European Sport management quarterly : ESMQ
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
9
International journal of advertising : the review of marketing communications
8
Journal of promotion management : JPM
7
Journal of internet commerce
6
Journal of marketing management : MM
6
The journal of brand management : an international journal
6
Cogent business & management
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of marketing
4
Health marketing quarterly
3
International journal of electronic business : IJEB
3
International journal of market research
3
Journal of business-to-business marketing
3
Journal of global fashion marketing : JGfM
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of international marketing
3
Journal of media business studies
3
Marketing science
3
Psychology & marketing
3
European journal of international management : EJIM
2
Global business & economics review
2
Information systems research : ISR
2
International journal of consumer studies
2
International journal of electronic marketing and retailing : IJEMR
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary journal
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of international consumer marketing
2
Journal of marketing for higher education
2
Journal of marketing research
2
Journal of nonprofit & public sector marketing
2
Journal of vacation marketing : an international journal
2
Management dynamics in the knowledge economy
2
Management information systems : mis quarterly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
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ECONIS (ZBW)
11
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1
(Over)eating with our eyes : an examination of mukbang influencer marketing and consumer engagement with food brands
Dam, Linda
;
Basaran Borsai, Anne Marie
;
Burroughs, Benjamin
- In:
Journal of promotion management : innovations in …
30
(
2024
)
2
,
pp. 227-251
Persistent link: https://www.econbiz.de/10014447612
Saved in:
2
Consumer generated ads versus celebrity generated ads : which is the best method to promote a brand on social media?
Robinot, Elisabeth
;
Boeck, Harold
;
Trespeuch, Léo
- In:
Journal of promotion management : innovations in …
29
(
2023
)
2
,
pp. 157-181
Persistent link: https://www.econbiz.de/10013483020
Saved in:
3
A comparison of lifestyle marketing and brand influencer advertising for Generation Z Instagram users
Hazari, Sunil
;
Sethna, Beheruz N.
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 491-534
Persistent link: https://www.econbiz.de/10013550371
Saved in:
4
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
5
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
6
Virtual reality in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
Saved in:
7
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
8
Brand placement in a movie song and its impact on brand equity
Srivastava, Rajesh
- In:
Journal of promotion management : innovations in …
26
(
2020
)
2
,
pp. 233-252
Persistent link: https://www.econbiz.de/10012179120
Saved in:
9
Do social media marketing activities enhance consumer perception of brands? : a meta-analytic examination
Ibrahim, Blend
;
Aljarah, Ahmad
;
Ababneh, Bashar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 544-568
Persistent link: https://www.econbiz.de/10012179141
Saved in:
10
Exploring the determinants of instagram as a social network for online consumer-brand relationship
Loureiro, Sandra Maria Correia
;
Sarmento, Eduardo Moraes
- In:
Journal of promotion management : innovations in …
25
(
2019
)
3
,
pp. 354-366
Persistent link: https://www.econbiz.de/10012179030
Saved in:
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