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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Filmwirtschaft"
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Journal of promotion management : innovations in planning and applied research
Exploring the rise of fandom in contemporary consumer culture
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Journal of business research : JBR
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Virtual
reality
in the motion picture industry : the relationship among movie coolness, sympathy, empathy, and word-of-mouth
Rodrigues, Mariana Berga
;
Loureiro, Sandra Maria Correia
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 144-159
Persistent link: https://www.econbiz.de/10012801962
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