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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Kulturgüter"
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Journal of promotion management : innovations in planning and applied research
Information technology & tourism
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Augmented reality and virtual reality : the power of AR and VR for business
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Springer Proceedings in Business and Economics
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International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
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The moderating effect of the use of
virtual
reality
technologies in the branding of the cultural tourism sector : an analysis from the brand heritage
Escandon-Barbosa, Diana
;
Salas-Paramo, Jairo
; …
- In:
Journal of promotion management : innovations in …
30
(
2024
)
4
,
pp. 533-551
Persistent link: https://www.econbiz.de/10014513563
Saved in:
2
Traveling the past : raising awareness of cultural heritage through
virtual
reality
Rauscher, Marion
;
Humpe, Andreas
- In:
Journal of promotion management : innovations in …
28
(
2022
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10012801961
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