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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Markenartikel"
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Journal of promotion management : innovations in planning and applied research
Journal of business research : JBR
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The journal of product & brand management
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Journal of retailing and consumer services
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The journal of brand management : an international journal
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Asia Pacific journal of marketing and logistics
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International journal of advertising : the quarterly review of marketing communications
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
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Arbeitspapier zur Schriftenreihe Global Branding
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Asia Pacific business review
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Asia-Pacific journal of management research and innovation : APJMRI
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Higher School of Economics Research Paper
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Impulse für die Markenforschung und Markenführung
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International journal of consumer studies
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International journal of economic research
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The influence of brand credibility on consumers' attention to sales promotions
Ladeira, Wagner Junior
;
Santini, Fernando de Oliveira
; …
- In:
Journal of promotion management : innovations in …
26
(
2020
)
6
,
pp. 855-873
Persistent link: https://www.econbiz.de/10012258143
Saved in:
2
Attention-grabbing power of branded vs. unbranded packaging
Bae, Mikyeung
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1059-1086
Persistent link: https://www.econbiz.de/10012179091
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