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~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~subject:"Theory"
~subject:"Werbewirkung"
~subject:"Werbung"
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Advertising
2
Advertising effects
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Printwerbung
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Children
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Ernährungsindustrie
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Food
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Food advertising
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Higher education institution
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Women workers
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advertising practices
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content analysis
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framing theory
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higher education advertising
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mother images
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Awale, Sushil
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Cheong, Hyuk Jun
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Hong, Ji Mi
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Lee, Jinhee
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Shrestha, Binod Krishna
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Journal of promotion management : innovations in planning and applied research
International journal of advertising : the quarterly review of marketing communications
10
Journal of advertising : official publication of the American Academy of Advertising
10
Journal of current issues and research in advertising : JCIRA
10
Journal of advertising research
9
Journal of business research : JBR
9
Journal of marketing communications
8
Journal of international consumer marketing
7
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
5
The journal of media economics
5
European journal of marketing : EJM
4
History of retailing and consumption
4
Journal of marketing research : JMR
4
Journal of promotion management : JPM
4
Services marketing quarterly
4
CORE discussion paper : DP
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
3
International advertising and communication : current insights and empirical findings
3
International journal of advertising : the review of marketing communications
3
Journal of global marketing
3
NBER Working Paper
3
NBER working paper series
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
3
Australasian marketing journal
2
Bridging the gap between advertising academia and practice
2
Contemporary economic policy : a journal of Western Economic Association International
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Discussion paper / Department of Business and Management Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International marketing review
2
Journal of business & economics research
2
Journal of current issues and research in advertising
2
Journal of hospitality marketing & management
2
Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of marketing theory and practice
2
Journal of media business studies
2
Konsum und Verhalten
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing : ZFP ; journal of research and management
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Psychology & marketing
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Série des documents de travail / Centre de Recherche en Économie et Statistique
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1
Effectiveness of print advertising practices of higher education services in Nepal
Awale, Sushil
;
Shrestha, Binod Krishna
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012801953
Saved in:
2
Perfect mothers? : the description of mothers in food advertising
Lee, Jinhee
;
Hong, Ji Mi
;
Cheong, Hyuk Jun
- In:
Journal of promotion management : innovations in …
26
(
2020
)
4
,
pp. 593-611
Persistent link: https://www.econbiz.de/10012179146
Saved in:
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