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~isPartOf:"Journal of public policy & marketing"
~person:"Viswanathan, Madhu"
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Viswanathan, Madhu
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Journal of public policy & marketing
Journal of business research : JBR
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Advances in international management
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Journal of marketing management : MM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Product and market development for subsistence marketplaces
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Education in the Asia-Pacific region : issues, concerns prospects
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Journal of global marketing
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Journal of management education : a publication of the Organizational Behavior Teaching Society
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Journal of teaching in international business
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The journal of product innovation management : an international publication of the Product Development & Management Association
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A demonstration of symbiotic academic-social enterprise in subsistence marketplaces : researching and designing customized sustainability literacy education in Tanzania
Viswanathan, Madhu
;
Baskentli, Sara
;
Gallage, H. P. …
- In:
Journal of public policy & marketing
40
(
2021
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10012534363
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2
Negotiated agency in the face of consumption constraints : a study of women entrepreneurs in subsistence contexts
Venugopal, Srinivas
;
Viswanathan, Madhu
- In:
Journal of public policy & marketing
40
(
2021
)
3
,
pp. 336-353
Persistent link: https://www.econbiz.de/10012590308
Saved in:
3
Subsistence marketplaces : challenges and opportunities
Viswanathan, Madhu
;
Elaydi, Raed
;
Gau, Roland
; …
- In:
Journal of public policy & marketing
38
(
2019
)
1
,
pp. 36-41
Persistent link: https://www.econbiz.de/10012534191
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