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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
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Consumer behaviour
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1985-1993
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1992-1996
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Psychology & marketing
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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What drives leapfrogging? : empirical assessment of consumer determinants of leapfrogging
Herrmann, Andreas
;
Sprott, David E.
;
Schlager, Tobias
- In:
Total quality management & business excellence : an …
28
(
2017
)
3/4
,
pp. 266-281
Persistent link: https://www.econbiz.de/10011723589
Saved in:
2
The policy, consumer, and ethical dimensions of covert marketing : an introduction to the special section
Sprott, David E.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 4-6
Persistent link: https://www.econbiz.de/10003717265
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