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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Advertising effects"
~type_genre:"Article in journal"
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.
;
Armstrong, Jon Scott
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10009679197
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