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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Konsumentenverhalten"
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social marketing
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of business research : JBR
15
Journal of marketing management : MM
10
Journal of social marketing : JSOCM
7
Health marketing quarterly
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
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International review on public and non-profit marketing
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Journal of consumer behaviour : an international research review
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Journal of nonprofit & public sector marketing
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Australasian marketing journal
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International journal of advertising : the review of marketing communications
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International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
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International journal of consumer studies
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International journal of nonprofit and voluntary sector marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Islamic marketing : JIMA
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Journal of current issues and research in advertising : JCIRA
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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Journal of strategic marketing
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MO
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Qualitative market research : an international journal
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Schriftenreihe des Instituts für Europäisches Wirtschafts- und Verbraucherrecht e.V.
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The SAGE handbook of social marketing
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Transformative consumer research for personal and collective well-being
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Wirtschaftswissenschaftliche Nachhaltigkeitsforschung
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Young consumers : insight and ideas for responsible marketers
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53rd Annual Conference, Berlin, Germany, September 25-27, 2013
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ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
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Transformative stories : a framework for crafting stories for social impact ogranizations
Bublitz, Melissa G.
;
Escalas, Jennifer Edson
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
35
(
2016
)
2
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011618679
Saved in:
2
Resistance and risk : examining the effects of message cues in encouraging end-of-life planning
Kemp, Elyria
;
Kopp, Steven W.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 100-109
Persistent link: https://www.econbiz.de/10009234735
Saved in:
3
Navigating the central tensions in research on at-risk consumers : challenges and opportunities
Pechmann, Cornelia Connie
;
Moore, Elizabeth S.
; …
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
1
,
pp. 23-30
Persistent link: https://www.econbiz.de/10009234750
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