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~isPartOf:"Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan"
~subject:"Lebensmittel"
~subject:"Verbraucherschutz"
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Verbraucherschutz
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of public policy & marketing
2
Kom / Kommission der Europäischen Gemeinschaften
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Cornell studies in political economy
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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International journal of advertising : the review of marketing communications
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International studies of management and organization
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Issues in business ethics : IBET
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Journal of business research : JBR
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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Journal of marketing research : JMR
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Latin American business review
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Northwestern journal of international law & business
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Rechtswissenschaftliche Forschung und Entwicklung
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Schriftenreihe europäisches Recht, Politik und Wirtschaft
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Studies in economics and policy making : Central and Eastern European perspectives
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Sydney Law School Research Paper
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The SAGE handbook of social marketing
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The journal of law & economics
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The journal of socio-economics
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
"Natural" claims in food advertising : policy implications of filling the regulatory void with consumer class action lawsuits
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
34
(
2015
)
1
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011293425
Saved in:
2
My experience as Deputy Assistant Director for national advertising at the Federal Trade Commission
Eighmey, John
- In:
Journal of public policy & marketing : JPP & M ; an …
33
(
2014
)
2
,
pp. 202-204
Persistent link: https://www.econbiz.de/10010439115
Saved in:
3
Buy what is advertised on television? : evidence from bans on child-directed food advertising
Huang, Rui
;
Yang, Muzhe
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
2
,
pp. 207-222
Persistent link: https://www.econbiz.de/10010228558
Saved in:
4
Evidence on the effects of mandatory disclaimers in advertising
Green, Kesten C.
;
Armstrong, Jon Scott
- In:
Journal of public policy & marketing : JPP & M ; an …
31
(
2012
)
2
,
pp. 293-304
Persistent link: https://www.econbiz.de/10009679197
Saved in:
5
Deception by implication : a typology of truthful but misleading advertising and labeling claims
Hastak, Manoj
;
Mazis, Michael B.
- In:
Journal of public policy & marketing : JPP & M ; an …
30
(
2011
)
2
,
pp. 157-167
Persistent link: https://www.econbiz.de/10009405032
Saved in:
6
Taming the obesity beast : children, marketing, and public policy considerations
Seiders, Kathleen
;
Petty, Ross D.
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 236-242
Persistent link: https://www.econbiz.de/10003672128
Saved in:
7
Information and decisionmaking at the Federal Trade Commission
Yao, Dennis A.
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10001135734
Saved in:
8
Policy perspectives over time : special issue on the FTC
In:
Journal of public policy & marketing : JPP & M ; an …
7
(
1988
),
pp. 1-137
Persistent link: https://www.econbiz.de/10001104710
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