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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Journal of strategic marketing"
~person:"Quach, Sara"
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Beziehungsmarketing
3
Relationship marketing
3
Consumer behaviour
2
Customer satisfaction
2
Konsumentenverhalten
2
Kundenzufriedenheit
2
Marketing management
2
Marketingmanagement
2
satisfaction
2
Brand image
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Brand management
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Dienstleistungsqualität
1
E-commerce
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Ecommerce
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Electronic Commerce
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Franchising
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Lieferantenmanagement
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Markenführung
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Markenimage
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Mobile communications
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Mobilkommunikation
1
Sales promotion
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Service quality
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Supplier relationship management
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Switching behaviour
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Verkaufsförderung
1
Wechselverhalten
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brand awareness
1
brand image
1
brand personality
1
customer retention
1
ecommerce in franchising
1
franchise relationships
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franchisor leadership
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marketing communication
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marketing communications
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mobile service providers
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relationship marketing
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sales promotion
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switching cost
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Quach, Sara
Simkin, Lyndon
6
Fernandes, Teresa
5
Dibb, Sally
4
Gil Saura, Irene
4
Pervan, Simon J.
4
Roy, Sanjit
4
Roy, Sanjit Kumar
4
Harrigan, Paul
3
Japutra, Arnold
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Thaichon, Paramaporn
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Thaichon, Park
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Abeza, Gashaw
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Agariya, Arun Kumar
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Ashill, Nicholas
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Ayoubi, Rami M.
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Bebber, Suélen
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Bejou, Azam
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Bove, Liliana L.
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Canhoto, Ana Isabel Domingos
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Chen, Tser-yieth
2
Diwan, Saloni Pawan
2
Farrell, Mark Anthony
2
Faßnacht, Martin
2
Finch, David J.
2
Frazer, Lorelle
2
Giannakis, Damianos
2
Grewal, Dhruv
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Gulliver, Stephen R.
2
Gupta, Samir
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Hair, Neil
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Hajli, Nick
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Harker, Michael
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Hartley, Nicole
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Hartline, Michael D.
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Hong, Soonkwan
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Jebarajakirthy, Charles
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Johns, Raechel
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Khashab, Basel
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Lindsey-Mullikin, Joan
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of strategic marketing
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Transforming relationship marketing : strategies and business models in the digital age
3
Developing digital marketing : relationship perspectives
2
Journal of consumer behaviour
2
Services marketing quarterly
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Psychology & marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
2
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
3
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
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