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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Psychology & marketing"
~person:"Quach, Sara"
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Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Brand image
2
Brand management
2
Customer satisfaction
2
Kundenzufriedenheit
2
Markenführung
2
Markenimage
2
Marketing management
2
Marketingmanagement
2
satisfaction
2
Credibility
1
Dienstleistungsqualität
1
Glaubwürdigkeit
1
Mobile communications
1
Mobilkommunikation
1
Sales promotion
1
Service quality
1
Switching behaviour
1
Verkaufsförderung
1
Wechselverhalten
1
anthropomorphism
1
authenticity
1
brand awareness
1
brand credibility
1
brand image
1
brand personality
1
chatbots
1
competence
1
customer retention
1
emojis
1
marketing communication
1
marketing communications
1
mobile service providers
1
sales promotion
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switching cost
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switching intention
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trust
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Quach, Sara
Gil Saura, Irene
4
Ndubisi, Nelson Oly
3
Yi, Youjae
3
Agariya, Arun Kumar
2
Al-Nabhani, Khalid
2
Bebber, Suélen
2
Bejou, Azam
2
Blut, Markus
2
Chen, Tser-yieth
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Cheng, Li-Keng
2
Choi, Sejung Marina
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Chu, Xing-Yu
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Darley, William K.
2
Faßnacht, Martin
2
Grewal, Dhruv
2
Hartline, Michael D.
2
Johns, Raechel
2
Krishen, Anjala S.
2
Leonidou, Leonidas C.
2
Lindsey-Mullikin, Joan
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Milan, Gabriel Sperandio
2
Nataraajan, Rajan
2
Nguyen, Tho D.
2
Nguyen, Trang T. M.
2
Nor Asiah Omar
2
O’Reilly, Kelley
2
Ricard, Line
2
Ross, William T.
2
Ruiz-Molina, María-Eugenia
2
Schaarschmidt, Mario
2
Singh, Deepali
2
Sung, Yongjun
2
Thaichon, Paramaporn
2
Toung, Chung-Lin
2
Walsh, Gianfranco
2
Woisetschläger, David M.
2
Zboja, James J.
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Psychology & marketing
Journal of retailing and consumer services
4
Asia Pacific journal of marketing and logistics
3
Transforming relationship marketing : strategies and business models in the digital age
3
Developing digital marketing : relationship perspectives
2
Journal of consumer behaviour
2
Services marketing quarterly
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
The journal of business & industrial marketing
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ECONIS (ZBW)
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1
Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai
;
Ferm, Lars-Erik Casper
;
Quach, Sara
; …
- In:
Psychology & marketing
40
(
2023
)
11
,
pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
Saved in:
2
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
3
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
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