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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~isPartOf:"Total quality management & business excellence : an official journal of the European Society for Organisational Excellence"
~person:"Nguyen, Trang T. M."
~subject:"Relationship marketing"
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Nguyen, Trang T. M.
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
Marketing intelligence & planning
1
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ECONIS (ZBW)
2
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Enhancing business relationship quality through cultural sensitization
Nguyen, Trang T. M.
;
Nguyen, Tho D.
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10010357245
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An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009012715
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