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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Bayraktar, Azra"
~person:"Ruiz-Molina, María-Eugenia"
~subject:"Einzelhandel"
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Einzelhandel
Beziehungsmarketing
3
Relationship marketing
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Retail trade
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CHAID
1
Consumer behaviour
1
Customer satisfaction
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Customer value
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Einkaufszentrum
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Emotion
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Konsumentenverhalten
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Kundenwert
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RFID
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Travel agency
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experiential value
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loyalty
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postrecession
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relational benefits
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Bayraktar, Azra
Ruiz-Molina, María-Eugenia
Gil Saura, Irene
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Chen, Yi-Mu
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Faßnacht, Martin
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Gallarza-Granizo, Martina G.
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
European retail research
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
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ECONIS (ZBW)
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Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
2
Implementation of RFID technology for the differentiation of loyalty programs
Bayraktar, Azra
;
Yilmaz, Erdal
;
Yamak, Oygur
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
1
,
pp. 30-42
Persistent link: https://www.econbiz.de/10003974298
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