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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Bruhn, Manfred"
~person:"Kaiser, Harry M."
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
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Entrepreneurial Marketing : Besonderheiten, Aufgaben und Lösungsansätze für Gründungsunternehmen
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Communication and leadership in the 21st century : the difficult path from classical public relations to genuine modern communication management
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The link between marketing instruments and customer perceptions
Bruhn, Manfred
;
Georgi, Dominik
;
Tuzovic, Sven
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
1
,
pp. 50-67
Persistent link: https://www.econbiz.de/10003837024
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