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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~person:"Gil Saura, Irene"
~person:"Quach, Sara"
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Beziehungsmarketing
6
Relationship marketing
6
Consumer behaviour
5
Konsumentenverhalten
5
Customer satisfaction
4
Kundenzufriedenheit
4
Marketing management
3
Marketingmanagement
3
satisfaction
3
Brand management
2
Dienstleistungsqualität
2
Einzelhandel
2
Markenführung
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Retail trade
2
Service quality
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Brand image
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Brand loyalty
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CHAID
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Croatia
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Customer value
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Handelsmarketing
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Hotel industry
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Hotellerie
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Kundenbindungsprogramm
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Kundenwert
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Markenimage
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Mobile communications
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Mobilkommunikation
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Reisevermittler
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Spain
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Gil Saura, Irene
Quach, Sara
Agariya, Arun Kumar
2
Bebber, Suélen
2
Bejou, Azam
2
Chen, Tser-yieth
2
Faßnacht, Martin
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Grewal, Dhruv
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Hartline, Michael D.
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Lindsey-Mullikin, Joan
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Nguyen, Tho D.
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Nguyen, Trang T. M.
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Nor Asiah Omar
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O’Reilly, Kelley
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Ricard, Line
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Ruiz-Molina, María-Eugenia
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Singh, Deepali
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Thaichon, Paramaporn
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Woisetschläger, David M.
2
Zboja, James J.
2
Zuraidah Zainol
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Abeza, Gashaw
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Abu, Mimi Liana
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Achen, Rebecca M.
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Agarwal, Anuja
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Ahsan, Kamrul
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Al-Hyari, Khalil
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Al-Weshah, Ghazi A.
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Algunaid, Najib
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Alhammad, Fwwaz
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Alnsour, Muhammed S.
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Bala, Renu
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Banerjee, Madhumita
1
Barbosa Pereira, Carla Alexandra
1
Barcellos, Paulo Fernando Pinto
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Bardauskaite, Indre
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of retailing and consumer services
5
Asia Pacific journal of marketing and logistics
3
The journal of brand management : an international journal
3
Transforming relationship marketing : strategies and business models in the digital age
3
Developing digital marketing : relationship perspectives
2
International journal of hospitality management
2
Journal of consumer behaviour
2
Journal of hospitality marketing & management
2
Journal of vacation marketing : an international journal
2
Management decision : MD
2
Services marketing quarterly
2
The international review of retail, distribution and consumer research
2
The journal of business & industrial marketing
2
The journal of services marketing
2
The service industries journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
European retail research
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of retail & distribution management
1
International journal of retail and distribution management
1
Journal of electronic commerce research : JECR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of industrial and business economics
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Psychology & marketing
1
Service business
1
Strategic marketing in tourism services
1
The journal of product & brand management
1
Tourism economics : the business and finance of tourism and recreation
1
Tourism review : the official journal of the AIEST
1
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ECONIS (ZBW)
6
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1
Integrated marketing communications and their effects on customer switching intention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
1/2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10011633577
Saved in:
2
Emotional and altruistic values as drivers for a loyalty-based segementation in retailing : an approach to postrecession Spanish apparel consumers
Gallarza-Granizo, Martina G.
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
15
(
2016
)
3
,
pp. 200-217
Persistent link: https://www.econbiz.de/10011633633
Saved in:
3
From marketing communications to brand management : factors influencing relationship quality and customer retention
Thaichon, Paramaporn
;
Quach, Sara
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
3
,
pp. 197-219
Persistent link: https://www.econbiz.de/10011383849
Saved in:
4
Relational benefits, value, and satisfaction in the relationships between service companies
Ruiz-Molina, María-Eugenia
;
Gil Saura, Irene
; …
- In:
Journal of relationship marketing : innovations & …
14
(
2015
)
1
,
pp. 1-15
Persistent link: https://www.econbiz.de/10011289298
Saved in:
5
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
6
Retail customer segmentation based on relational benefits
Gil Saura, Irene
;
Ruiz-Molina, Maria Eugenia
- In:
Journal of relationship marketing : innovations & …
8
(
2009
)
3
,
pp. 253-266
Persistent link: https://www.econbiz.de/10003891267
Saved in:
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