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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Austauschtheorie"
~subject:"Cultural identity"
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Austauschtheorie
Cultural identity
B-to-B-Marketing
11
Business-to-business marketing
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United States
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Dong, Beibei
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Industrial marketing management : the international journal for industrial and high-tech firms
8
Journal of business-to-business marketing
3
The journal of business & industrial marketing
2
The service industries journal
2
Gabler Research / Event- und Impaktforschung
1
International journal of Indian culture and business management
1
International journal of electronic commerce : IJEC
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International journal of emerging markets
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international marketing
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Effects of social bonding in business-to-business relationships
Schakett, Tammy
;
Flaschner, Alan
;
Gao, Tao Tony
; …
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
4
,
pp. 264-280
Persistent link: https://www.econbiz.de/10009492515
Saved in:
2
What do you expect? : the effect of psychological contracts on affective commitment in industrial marketing relationships
Lövblad, Mikael
;
Bantekas, Apostolos
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
3
,
pp. 161-178
Persistent link: https://www.econbiz.de/10008778747
Saved in:
3
The influence of spirituality on buyer perception within business-to-business marketing relationships : a cross-cultural exploration and comparison
Standifer, Rhetta L.
;
Evans, Kenneth R.
;
Dong, Beibei
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
3
,
pp. 132-160
Persistent link: https://www.econbiz.de/10008778751
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