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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Customer retention"
~subject:"Kundenintegration"
~subject:"Kundenzufriedenheit"
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Customer retention
Kundenintegration
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Beziehungsmarketing
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Brand loyalty
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Brand management
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Consumer behaviour
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Customer satisfaction
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Konsumentenverhalten
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Relationship marketing
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brand loyalty
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brand commitment
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guests
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Gil Saura, Irene
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Mollá Descals, Alejandro
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Nikhashemi, S. R.
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Journal of retailing and consumer services
13
The journal of product & brand management
13
International journal of hospitality management
9
Customer engagement : contemporary issues and challenges
7
The journal of brand management : an international journal
7
Journal of business research : JBR
5
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
4
International journal of internet marketing and advertising : IJIMA
4
Asia Pacific journal of marketing and logistics
3
Business analyst : a refereed journal of Shri Ram College of Commerce
3
Cogent business & management
3
European journal of marketing : EJM
3
Exploring the rise of fandom in contemporary consumer culture
3
International journal of contemporary hospitality management
3
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing analytics : JMA
3
Journal of marketing management : MM
3
Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
3
Computer-mediated marketing strategies : social media and online brand communities
2
Innovating for trust
2
Innovatives Markenmanagement
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of consumer behaviour : an international research review
2
Journal of fashion marketing and management
2
Journal of hospitality marketing & management
2
Journal of marketing communications
2
Marketing intelligence & planning
2
Pakistan journal of commerce and social sciences
2
SpringerLink / Bücher
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The IUP journal of brand management : IJBRM
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
The journal of consumer marketing
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
Advances in marketing, customer relationship management, and e-eervices (AMCRMES) book series
1
African journal of business and economic research : AJBER
1
Annals of tourism research : ATR ; a social sciences journal
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What are the building blocks of customer brand loyalty in department stores? : a multi-level mediation analysis
Nikhashemi, S. R.
;
Naser Valaei
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 302-327
Persistent link: https://www.econbiz.de/10011820616
Saved in:
2
Loyalty in high-quality hotels of Croatia : from marketing initiatives to customer brand loyalty creation
Šerić, Maja
;
Gil Saura, Irene
;
Mollá Descals, Alejandro
- In:
Journal of relationship marketing : innovations & …
12
(
2013
)
2
,
pp. 114-140
Persistent link: https://www.econbiz.de/10009774824
Saved in:
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