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~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Social exchange theory"
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Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
Industrial marketing management : the international journal for industrial and high-tech firms
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Effects of social bonding in business-to-business relationships
Schakett, Tammy
;
Flaschner, Alan
;
Gao, Tao Tony
; …
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
4
,
pp. 264-280
Persistent link: https://www.econbiz.de/10009492515
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2
What do you expect? : the effect of psychological contracts on affective commitment in industrial marketing relationships
Lövblad, Mikael
;
Bantekas, Apostolos
- In:
Journal of relationship marketing : innovations & …
9
(
2010
)
3
,
pp. 161-178
Persistent link: https://www.econbiz.de/10008778747
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