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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Prasad, Ashutosh"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Marketing letters : a journal of research in marketing
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How consumers use product reviews in the purchase decision process
Jang, Sungha
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 825-838
Persistent link: https://www.econbiz.de/10009579963
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