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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Social-Media-Handbuch : Theorien, Methoden, Modelle"
~person:"Frigau, Luca"
~subject:"Brand management"
~subject:"Interaktive Medien"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Social-Media-Handbuch : Theorien, Methoden, Modelle
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How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
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