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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~isPartOf:"Working paper / National Bureau of Economic Research, Inc."
~subject:"Field research"
~subject:"Virales Marketing"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Working paper / National Bureau of Economic Research, Inc.
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Corporate communications : an international journal
1
Digital advertising : theory and research
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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Keep it simple : a field experiment on information sharing in social networks
Batista, Catia
;
Fafchamps, Marcel
;
Vicente, Pedro C.
-
2018
Persistent link: https://www.econbiz.de/10011907918
Saved in:
2
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre H.
;
Fang, Zheng
;
Fong, Nathan M.
; …
-
2016
Persistent link: https://www.econbiz.de/10011454985
Saved in:
3
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
4
Social media and mobile marketing
Dix, Steve
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10009666654
Saved in:
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