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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Alarcón-del-Amo, María-del-Carmen"
~subject:"Social Web"
~subject:"Soziale Beziehungen"
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Social Web
Soziale Beziehungen
Consumer behaviour
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Innovation adoption
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Innovationsakzeptanz
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Alarcón-del-Amo, María-del-Carmen
Peltier, James
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Schibrowsky, John A.
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Altobello, Suzanne A.
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Bhattarai, Ashok
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Information systems and e-business management : ISeB
1
International business review : the official journal of the European International Business Academy
1
International journal of internet marketing and advertising : IJIMA
1
Journal of business case studies
1
Journal of global information management : an official publication of the Information Resources Management Association
1
Journal of internet commerce
1
Market : review for marketing theory and practice
1
Organizations and social networking : utilizing social media to engage consumers
1
Social media in strategic management
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ECONIS (ZBW)
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Consumer adoption of social networking sites : implications for theory and practice
Lorenzo-Romero, Carlota
;
Constantinides, Efthymios
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 170-188
Persistent link: https://www.econbiz.de/10009389590
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