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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Fransen, Marieke"
~subject:"Konsumentenverhalten"
~subject:"Social media marketing"
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Konsumentenverhalten
Social media marketing
Advertising effects
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Fransen, Marieke
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In-store interactive advertising screens : the effect of interactivity on impulse buying explained by self-agency
Moes, Anne
;
Fransen, Marieke
;
Fennis, Bob Michaël
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
3
,
pp. 457-474
Persistent link: https://www.econbiz.de/10013286437
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