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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Hudders, Liselot"
~person:"Phau, Ian"
~type_genre:"Aufsatz in Zeitschrift"
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Advertising effects
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Cognition
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Emotion
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Kognition
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Werbewirkung
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Australia
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Australien
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Hotel industry
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Hotellerie
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Internet marketing
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Online-Marketing
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Psychology of advertising
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Aufsatz in Zeitschrift
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Hudders, Liselot
Phau, Ian
Peltier, James
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
International journal of advertising : the review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising
4
Journal of promotion management : JPM
4
International journal of advertising : the quarterly review of marketing communications
3
Young consumers : insight and ideas for responsible marketers
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Direct marketing : an international journal
1
European journal of marketing : EJM
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of fashion marketing and management
1
Journal of global marketing
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of marketing management : MM
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Nonprofit and voluntary sector quarterly
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
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1
Effective
advertising
appeals for websites of small boutique hotels
Lwin, Michael
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
7
(
2013
)
1
,
pp. 18-32
Persistent link: https://www.econbiz.de/10009730825
Saved in:
2
Effects of personal nostalgic response intensity on cognitions, attitudes, and intentions
Marchegiani, Christopher
;
Phau, Ian
- In:
Journal of research in interactive marketing : …
4
(
2010
)
3
,
pp. 241-256
Persistent link: https://www.econbiz.de/10008656152
Saved in:
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