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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Kaur, Balpreet"
~subject:"Online-Handel"
~subject:"Virales Marketing"
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Kaur, Balpreet
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The virality of advertising content
Kaur, Balpreet
;
Paul, Justin
;
Sharma, Rishi R.
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 374-397
Persistent link: https://www.econbiz.de/10014313413
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