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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~person:"Li, Yishuang"
~subject:"Human influencer"
~subject:"Konsumentenverhalten"
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Virtual shopping agents : persona effects for older users
Chattaraman, Veena
;
Kwon, Wi-suk
;
Gilbert, Juan E.
;
Li, …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
2
,
pp. 144-162
Persistent link: https://www.econbiz.de/10010387374
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