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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Beschaffung"
~subject:"Marketing management"
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Beschaffung
Marketing management
B-to-B-Marketing
7
Business-to-business marketing
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B2B marketing
6
Lieferantenmanagement
4
Marketingmanagement
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Online-Marketing
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Rowley, Jennifer
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Industrial marketing management : the international journal for industrial and high-tech firms
105
The journal of business & industrial marketing
53
Journal of business-to-business marketing
27
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Gabler Edition Wissenschaft
7
Journal of business research : JBR
7
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Business-to-Business-Marketing
5
International journal of procurement management
5
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Europäische Hochschulschriften / 5
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of personal selling & sales management
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
Berichte aus der Betriebswirtschaft
3
Handbook of business-to-business marketing
3
Harvard-Business-Manager : das Wissen der Besten
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Journal of marketing research
3
Lehrbuch
3
Neue betriebswirtschaftliche Forschung : Nbf
3
Technischer Vertrieb
3
Ausgewählte Studien des ECC Handel
2
Dissertation.de
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard business review : HBR
2
Journal for international business and entrepreneurship development
2
Journal of marketing analytics : JMA
2
Journal of marketing research : JMR
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
Legends in marketing
2
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ECONIS (ZBW)
4
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1
The use of social media among
business-to-business
sales professionals in China : how social media helps create and solidify guanxi relationships between sales professionals and cu...
Niedermeier, Keith E.
;
Wang, Emily
;
Zhang, Xiaohzan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 33-49
Persistent link: https://www.econbiz.de/10011555619
Saved in:
2
CABS : a conceptual model for context-aware B2B sales applications
Rogers, Beth
;
Clark, Lillian
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 50-66
Persistent link: https://www.econbiz.de/10011555621
Saved in:
3
Business
to
business
digital content marketing : marketers' perceptions of best practice
Holliman, Geraint
;
Rowley, Jennifer
- In:
Journal of research in interactive marketing : …
8
(
2014
)
4
,
pp. 269-293
Persistent link: https://www.econbiz.de/10010433948
Saved in:
4
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
Saved in:
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