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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Bewertung"
~subject:"Datenschutz"
~subject:"Social web"
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Bewertung
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Social web
Personalization
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Consumer behaviour
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Internet marketing
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Online-Marketing
5
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Adjei, Mavis T.
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Baek, Tae Hyun
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Bagherzadeh, Ramin
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Bhattarai, Ashok
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Goldsmith, Ronald E.
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Kim, Seeun
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Electronic commerce research
9
International journal of hospitality management
9
Journal of retailing and consumer services
8
Journal of business research : JBR
7
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
6
Information systems research : ISR
6
International journal of contemporary hospitality management
6
Journal of management information systems : JMIS
6
Tourism management : research, policies, practice
6
Journal of retailing
5
Electronic commerce research and applications
4
International journal of business information systems : IJBIS
4
International journal of internet marketing and advertising : IJIMA
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
3
International journal of advertising : the review of marketing communications
3
Journal of travel and tourism marketing
3
MIS quarterly
3
Tourism management perspectives : TMP
3
Die Produktivität von Musikkulturen
2
Electronic markets : the international journal on networked business
2
Higher-order factorization machines : implementation, application, and comparison of a state-of-the-art recommender approach
2
INFORMS journal on computing : JOC
2
Information systems and e-business management : ISeB
2
International journal of electronic commerce : IJEC
2
International journal of information technology and management : IJITM
2
Journal of electronic commerce research : JECR
2
Journal of hospitality marketing & management
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of organizational computing and electronic commerce
2
Journal of the Academy of Marketing Science
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Journal of vacation marketing
2
Marketing letters : a journal of research in marketing
2
Technological forecasting & social change : an international journal
2
The Cornell hospitality quarterly
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
2
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Using personalization for cause-related marketing beyond compassion fade on social media
Kim, Jihye
;
Kim, Min-Seong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
2
,
pp. 299-316
Persistent link: https://www.econbiz.de/10014313377
Saved in:
2
Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
Saved in:
3
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
4
Social network activity and contributing to an online review site
Goldsmith, Ronald E.
;
Pagani, Margherita
;
Lu, Xiaojing
- In:
Journal of research in interactive marketing : …
7
(
2013
)
2
,
pp. 100-118
Persistent link: https://www.econbiz.de/10009764259
Saved in:
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