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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Beziehungsmarketing"
~subject:"Konsumentenverhalten"
~subject:"Millenials"
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Beziehungsmarketing
Konsumentenverhalten
Millenials
Mobile communications
7
Mobilkommunikation
7
Consumer behaviour
6
Mobile marketing
5
Mobile Marketing
4
Internet marketing
3
Mobile Business
3
Mobile business
3
Online-Marketing
3
Advertising effects
2
Innovation adoption
2
Innovation diffusion
2
Innovationsakzeptanz
2
Innovationsdiffusion
2
Kundenbindungsprogramm
2
Loyalty program
2
Marketing management
2
Marketingmanagement
2
Mobile advertising
2
Mobile phone
2
Mobiltelefon
2
Werbewirkung
2
Advertising
1
CRM
1
Decision-making
1
Fernsehen
1
Gender
1
Geschlecht
1
Information dissemination
1
Informationsverbreitung
1
Italien (Nord)
1
Mexico
1
Mexiko
1
Mobile Anwendung
1
Mobile application
1
Mobile coupon of evaluation
1
Mobile promotions
1
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Ha, Young
2
Im, Hyunjoo
2
Agrawal, Shiv Ratan
1
Arbore, Alessandro
1
Baek, Tae Hyun
1
Hofacker, Charles F.
1
Kim, Seeun
1
Kim, Youn-Kyung
1
Kushwaha, G. S.
1
Murillo, Enrique
1
Rodriguez, Michael
1
Soscia, Isabella
1
Trainor, Kevin
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Yoo, Kyunga
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
59
Telecommunications policy : the international journal of digital economy, data sciences and new media
38
Journal of business research : JBR
18
Technological forecasting & social change : an international journal
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Information systems research : ISR
13
International journal of hospitality management
13
Asia Pacific journal of marketing and logistics
12
Cogent business & management
12
International journal of business information systems : IJBIS
12
International journal of electronic business
12
International journal of internet marketing and advertising : IJIMA
11
Business process management journal
10
International journal of contemporary hospitality management
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
The journal of services marketing
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
International journal of electronic customer relationship management : IJECRM
8
International journal of services, economics and management
8
Handbook of research on mobile marketing management
7
Information technology and management
7
International journal of business innovation and research
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of retail & distribution management
7
Service business
7
Global business review
6
International journal of bank marketing
6
International journal of consumer studies
6
International journal of technology marketing : IJTMkt
6
Journal of hospitality marketing & management
6
Journal of internet commerce
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Marketing intelligence & planning
6
Mobile Kommunikation : Wertschöpfung, Technologien, neue Dienste
6
Production and operations management : the flagship research journal of the Production and Operations Management Society
6
SpringerLink / Bücher
6
The international journal of bank marketing : IJBM
6
The marketing review
6
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ECONIS (ZBW)
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1
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
2
The impact of mobile marketing initiatives on customers' attitudes and behavioural outcomes
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 150-176
Persistent link: https://www.econbiz.de/10011567057
Saved in:
3
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
4
A conceptual model of the drivers and outcomes of mobile CRM application adoption
Rodriguez, Michael
;
Trainor, Kevin
- In:
Journal of research in interactive marketing : …
10
(
2016
)
1
,
pp. 67-84
Persistent link: https://www.econbiz.de/10011555654
Saved in:
5
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
6
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
7
The impact of trial on technology adoption : the case of mobile TV
Soscia, Isabella
;
Arbore, Alessandro
;
Hofacker, Charles F.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10009389581
Saved in:
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