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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Brand image"
~subject:"Brand"
~subject:"Markenführung"
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Brand image
Brand
Markenführung
Beziehungsmarketing
56
Relationship marketing
56
Consumer behaviour
36
Konsumentenverhalten
36
Internet marketing
27
Online-Marketing
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Peltier, James
2
Schultz, Don E.
2
Aljuhmani, Hasan Yousef
1
Andrews MacLelland, Melinda
1
Barger, Victor
1
Barger, Victor A.
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Bayram, Pelin
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Bilro, Ricardo Godinho
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Black, Hulda G.
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Bozkurt, Sıddık
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Jung, Sojin
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Kananukul, Chawanuan
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of business research : JBR
154
Journal of retailing and consumer services
112
The journal of product & brand management
101
The journal of brand management : an international journal
94
International journal of hospitality management
50
SpringerLink / Bücher
35
Asia Pacific journal of marketing and logistics
34
Psychology & marketing
32
Industrial marketing management : the international journal for industrial and high-tech firms
31
Cogent business & management
30
International journal of internet marketing and advertising : IJIMA
29
Journal of travel and tourism marketing
29
Marketing intelligence & planning
26
Journal of promotion management : innovations in planning and applied research
25
European journal of marketing : EJM
24
Journal of hospitality marketing & management
24
International journal of contemporary hospitality management
23
Journal of strategic marketing
23
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing management : MM
17
Tourism management : research, policies, practice
16
Journal of marketing
15
Journal of marketing communications
15
Journal of the Academy of Marketing Science
15
Journal of fashion marketing and management
14
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
14
The journal of consumer marketing
14
The journal of services marketing
14
Business horizons
13
Journal of marketing analytics : JMA
13
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
13
Journal of retailing
13
Journal of service management
13
European journal of marketing
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
12
International journal of market research
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
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ECONIS (ZBW)
18
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1
Effects of the anthropomorphic image of intelligent customer service avatars on consumers' willingness to interact after service failures
Yao, Qi
;
Kuai, Ling
;
Jiang, Lan
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 734-753
Persistent link: https://www.econbiz.de/10014428169
Saved in:
2
How social media self-efficacy and social anxiety affect customer purchasing from agile brands on social media
Bozkurt, Sıddık
;
Gligor, David
;
Locander, Jennifer
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
6
,
pp. 813-830
Persistent link: https://www.econbiz.de/10014428173
Saved in:
3
Value co-creation through branded apps : enhancing perceived quality and brand loyalty
Tran, Trang
;
Taylor, David
;
Wen, Chao
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 562-580
Persistent link: https://www.econbiz.de/10014313623
Saved in:
4
Strengthening consumer-brand relationships through avatars
Elsharnouby, Mohamed H.
;
Jayawardhena, Chanaka
;
Liu, Hongfei
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 581-601
Persistent link: https://www.econbiz.de/10014313644
Saved in:
5
I am feeling so good! : motivations for interacting in online brand communities
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 61-77
Persistent link: https://www.econbiz.de/10013536280
Saved in:
6
Social media influencers as human brands : an interactive marketing perspective
Kim, Do Yuon
;
Kim, Hye-yŏng
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 94-109
Persistent link: https://www.econbiz.de/10013536282
Saved in:
7
Brand avatars : impact of social interaction on consumer-brand relationships
Foster, Jamye K.
;
Andrews MacLelland, Melinda
;
Wallace, …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
2
,
pp. 237-258
Persistent link: https://www.econbiz.de/10013277411
Saved in:
8
Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands
Vlachvei, A.
;
Notta, Ourania
;
Koronaki, Eirini
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 615-632
Persistent link: https://www.econbiz.de/10013536264
Saved in:
9
The role of brand interactivity and involvement in driving social media consumer brand engagement and brand loyalty : the mediating effect of brand trust
Samarah, Tariq
;
Bayram, Pelin
;
Aljuhmani, Hasan Yousef
; …
- In:
Journal of research in interactive marketing : …
16
(
2022
)
4
,
pp. 648-664
Persistent link: https://www.econbiz.de/10013536271
Saved in:
10
Omni-channel marketing, integrated marketing communications and consumer engagement : a research agenda
Payne, Elizabeth Manser
;
Paltier, James W.
;
Barger, …
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 185-197
Persistent link: https://www.econbiz.de/10011760808
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