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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Consumer protection"
~subject:"USA"
~subject:"Werbewirkung"
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Consumer protection
USA
Werbewirkung
Product information
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Produktinformation
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Viral marketing
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Virales Marketing
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Banerjee, Syagnik
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Lee, Hyun-hwa
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Ma, Yoon Jin
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Yancey, Scott
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Psychology & marketing
7
Journal of institutional and theoretical economics : JITE
6
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
5
Journal of electronic commerce research : JECR
4
Agricultural and resource economics review : ARER
3
DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft
3
Health marketing quarterly
3
Information systems research : ISR
3
Journal of business research : JBR
3
Journal of consumer affairs : official publication of the American Council on Consumer Interests
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Working paper / National Bureau of Economic Research, Inc.
3
Economic research report
2
International journal of consumer studies
2
International journal of hospitality management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of advertising research
2
Journal of consumer behaviour : an international research review
2
Journal of economic behavior & organization : JEBO
2
Journal of marketing
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
The American economic review
2
Volkswirtschaftliche Schriften
2
Working paper series
2
Agricultural economics : the journal of the International Association of Agricultural Economists
1
American journal of agricultural economics
1
BUREAU OF ECONOMICS FEDERAL TRADE COMMISSION, Working paper
1
Beiträge der Hochschule Pforzheim
1
Berichte aus der Betriebswirtschaft
1
Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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CER-ETH – Center of Economic Research at ETH Zurich Working Paper
1
Cross-cultural buyer behavior
1
Czech journal of social sciences, business and economics : an international multidisciplinary refereed journal of social sciences, business and economics
1
Discussion paper / Center for Economic Research, Tilburg University
1
Discussion paper / NHH, Department of Economics
1
Discussion paper series / IZA
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Driesen / Rechtswissenschaft
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Consumer perceptions of online consumer product and service reviews : focusing on information processing confidence and susceptibility to peer influence
Lee, Hyun-hwa
;
Ma, Yoon Jin
- In:
Journal of research in interactive marketing : …
6
(
2012
)
2
,
pp. 110-132
Persistent link: https://www.econbiz.de/10009630758
Saved in:
2
Measuring intangible effects of m-coupon campaigns on non-redeemers
Banerjee, Syagnik
;
Poddar, Amit
;
Yancey, Scott
; …
- In:
Journal of research in interactive marketing : …
5
(
2011
)
4
,
pp. 258-275
Persistent link: https://www.econbiz.de/10009486392
Saved in:
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