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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Konsumentenverhalten"
~type_genre:"Article in journal"
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Konsumentenverhalten
Mobile communications
7
Mobilkommunikation
7
Consumer behaviour
6
Mobile marketing
5
Mobile Marketing
4
Internet marketing
3
Mobile Business
3
Mobile business
3
Online-Marketing
3
Advertising effects
2
Innovation adoption
2
Innovation diffusion
2
Innovationsakzeptanz
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Innovationsdiffusion
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Kundenbindungsprogramm
2
Loyalty program
2
Marketing management
2
Marketingmanagement
2
Mobile advertising
2
Mobile phone
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Mobiltelefon
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Werbewirkung
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Advertising
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Beziehungsmarketing
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CRM
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Decision-making
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Italien (Nord)
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Mexiko
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Millenials
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Mobile Anwendung
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Mobile application
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Mobile coupon of evaluation
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Mobile promotions
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Article in journal
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English
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Ha, Young
2
Im, Hyunjoo
2
Agrawal, Shiv Ratan
1
Arbore, Alessandro
1
Baek, Tae Hyun
1
Hofacker, Charles F.
1
Kim, Seeun
1
Kim, Youn-Kyung
1
Kushwaha, G. S.
1
Murillo, Enrique
1
Soscia, Isabella
1
Yoo, Kyunga
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
55
Telecommunications policy : the international journal of digital economy, data sciences and new media
37
Journal of business research : JBR
17
Technological forecasting & social change : an international journal
17
Information systems research : ISR
14
Cogent business & management
13
International journal of business information systems : IJBIS
13
International journal of internet marketing and advertising : IJIMA
13
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
International journal of electronic business
11
International journal of hospitality management
11
Asia Pacific journal of marketing and logistics
10
International journal of e-business research : an official publication of the Information Resources Management Association
8
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
7
International journal of business innovation and research
7
International journal of contemporary hospitality management
7
International journal of electronic marketing and retailing : IJEMR
7
International journal of retail & distribution management
7
The journal of services marketing
7
Global business review
6
Information technology and management
6
International journal of bank marketing
6
International journal of consumer studies
6
International journal of services, economics and management
6
International journal of technology marketing : IJTMkt
6
Journal of hospitality marketing & management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of strategic marketing
6
Electronic commerce research and applications
5
International journal of advertising : the review of marketing communications
5
International journal of business excellence : IJBEX
5
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
5
Journal of financial services marketing
5
Journal of global information management : an official publication of the Information Resources Management Association
5
Journal of internet commerce
5
Journal of marketing
5
Journal of the Academy of Marketing Science
5
Marketing intelligence & planning
5
Production and operations management : the flagship research journal of the Production and Operations Management Society
5
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ECONIS (ZBW)
6
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1
Attitudes toward mobile search ads : a study among Mexican millennials
Murillo, Enrique
- In:
Journal of research in interactive marketing : …
11
(
2017
)
1
,
pp. 91-108
Persistent link: https://www.econbiz.de/10011699258
Saved in:
2
The impact of mobile marketing initiatives on customers' attitudes and behavioural outcomes
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 150-176
Persistent link: https://www.econbiz.de/10011567057
Saved in:
3
Factors affecting stickiness and word of mouth in mobile applications
Kim, Seeun
;
Baek, Tae Hyun
;
Kim, Youn-Kyung
;
Yoo, Kyunga
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 177-192
Persistent link: https://www.econbiz.de/10011567072
Saved in:
4
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
5
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
6
The impact of trial on technology adoption : the case of mobile TV
Soscia, Isabella
;
Arbore, Alessandro
;
Hofacker, Charles F.
- In:
Journal of research in interactive marketing : …
5
(
2011
)
2/3
,
pp. 226-238
Persistent link: https://www.econbiz.de/10009389581
Saved in:
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