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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Marketing management"
~type:"article"
~type_genre:"Article in journal"
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Marketing management
Consumer behaviour
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Mobile Marketing
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Lin, Wen-Ya
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
3
Journal of business research : JBR
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Business education & accreditation : BEA
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Business horizons
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CES working papers
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Electronic markets : the international journal on networked business
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of business information systems : IJBIS
1
International journal of business innovation and research : IJBIR
1
International journal of economic research
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of sports marketing & sponsorship
1
International journal of technology marketing : IJTMkt
1
Journal of Indian business research
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of retailing
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Journal of the Academy of Marketing Science
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The journal of applied business research
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ECONIS (ZBW)
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1
Meme marketing on social media : the role of informational cues of brand memes in shaping consumers' brand relationship
Shen, Yung-Cheng
;
Lee, Crystal T.
;
Lin, Wen-Ya
- In:
Journal of research in interactive marketing : …
18
(
2024
)
4
,
pp. 588-610
Persistent link: https://www.econbiz.de/10015062823
Saved in:
2
The impact of mobile marketing initiatives on customers' attitudes and behavioural outcomes
Kushwaha, G. S.
;
Agrawal, Shiv Ratan
- In:
Journal of research in interactive marketing : …
10
(
2016
)
3
,
pp. 150-176
Persistent link: https://www.econbiz.de/10011567057
Saved in:
3
Mind in eBay, body in Macy's : dual consciousness of virtuo-physical consumers and implications for marketers
Banerjee, Syagnik
;
Longstreet, Phil
- In:
Journal of research in interactive marketing : …
10
(
2016
)
4
,
pp. 288-304
Persistent link: https://www.econbiz.de/10011639154
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