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~isPartOf:"Journal of research in interactive marketing : interactive marketing and computer-mediated communication"
~subject:"Online consumer behavior"
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Online consumer behavior
E-commerce
39
Electronic Commerce
38
Consumer behaviour
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Online retailing
25
Online-Handel
25
Internet
15
Internet marketing
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Online-Marketing
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Relationship marketing
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Social Web
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Social web
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Einzelhandel
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Retail trade
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Online consumer behaviour
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Customer satisfaction
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Distribution channel
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Interactivity
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Kundenzufriedenheit
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Vertriebsweg
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Customer experience
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Dienstleistungsqualität
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Marketing management
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Marketingmanagement
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Consumer behaviour internet
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Balsubramanian, Siva K.
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Boostrom, Robert
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Cummins, Shannon
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Lee, Hyun-hwa
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Ma, Yoon Jin
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Ma, Zecong
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Nill, Alexander F.
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
Journal of retailing and consumer services
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Electronic commerce research and applications
1
Journal of Air Transport Management
1
Journal of air transport management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of the Academy of Marketing Science
1
Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
1
Tourism analysis : an interdisciplinary tourism & hospitality journal
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1
Early backers' social and geographic influences on the success of crowdfunding
Ma, Zecong
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 510-526
Persistent link: https://www.econbiz.de/10014313555
Saved in:
2
Consumer responses toward online review manipulation
Ma, Yoon Jin
;
Lee, Hyun-hwa
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 224-244
Persistent link: https://www.econbiz.de/10010410381
Saved in:
3
Consumer behavior in the online context
Cummins, Shannon
;
Peltier, James
;
Schibrowsky, John A.
; …
- In:
Journal of research in interactive marketing : …
8
(
2014
)
3
,
pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
Saved in:
4
Plenty of attitude : evaluating measures of attitude toward the site
Boostrom, Robert
;
Balsubramanian, Siva K.
;
Summey, John H.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
3
,
pp. 201-215
Persistent link: https://www.econbiz.de/10009793420
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